Vertical

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Keep it Vertical

Vertical is an independent communication agency. Merger of a creative studio and an advertising company, it is a variable-geometry structure that responds to brands communication needs:

An agency that adapts to every one’s culture, providing relevant, creative and reactive solutions.

Vertical positions itself as a new model of partner for brands. Founded by Philippe Joncour and David Del Zotto, the agency is the result of 15 years' experience in lifestyle and multimedia industries.

Its agile format came from the observation that brands have multiplied their actions with the explosive growth of the number of media. The demands are various, eclectic and the reaction time shortened.

In order to meet theses requirements, Vertical relies on a team with complementary expertise dedicated to the operational direction of projects.
A management in close proximity with the clients combined with flexible production capabilities.

Vertical also capitalizes on an external network of talents (consultants, creatives, technicians…) built with time and mobilized with trust according to missions' needs.

3 business divisions:

Strategic consulting

Who are you? Who is the target? How to optimize the meeting points?
Vertical provides advice to companies in the fields of identity and brand image. An approach in empathy with the customer. A methodology that includes creativity and performances maximization.

Strategy coaching missions are supervised by Sonia Lemagnen.

Creative direction

Vertical offers tailored creative solutions (copywriting, design concepts…) for advertising campaigns, websites or full communication plans.

Production

Vertical drives the conception and production of any kind of communication supports: print, digital, radio and video.

LVMH Group

Ongoing mission

Editorial strategy
Creative direction
Content production
Web design
Web development

Belambra Clubs

Ongoing mission
Annual communication services partnership

Strategic advice
Creative direction B2B & B2C supports
Copy writing
Graphic design
Production management

Arche shoes

Ongoing mission
Annual communication services partnership

Communication consulting
Creative direction B2B & B2C supports
Editorial strategy
Graphic design
Production management

European Confederation of Flax

Ongoing mission
Annual communication services

Communication consulting
Creative direction print + web for BtoB and BtoC supports
Graphic design

Gas Bijoux

Visual communication

Branding
Art direction
E-commerce design
Packaging design

Rouje by Jeanne Damas

E-commerce design

Narcisse Blanc Hotel

Ongoing mission
Media and influencers relation

Fondation Culturelle Aurelie Nemours

Ongoing mission
Annual communication services

Content production - print, digital, video.

Showroomprivé

Digital commercial operations

Art direction
Html development

GiFi

Projects direction
Creative photo shootings for product catalogues

Mauboussin

Digital branding
Digital services marketing consulting
E-commerce design

L'Oréal Luxe

Packaging + merchandizing design (Yves Saint Laurent)
Art direction for internal presentations (Lancôme)

Cheval Blanc Paris

Media strategy consulting

French Federation of Women's Ready-To-Wear

Art direction for Traffic trade show's communication tools
print + digital

Flanelles Hotel

Ongoing mission
Services marketing consulting

By Marie

Branding
Art direction
E-commerce design

French Shoes Federation

Ongoing mission
Marketing consulting
Art direction

Dress Code Hotel

Naming
Branding
Web design

Harper Collins

Art direction for BtoB commercial operations

Hotels en Ville

Marketing consulting
Art direction

Cement Innovation in Europe

Company branding
Corporate website design and development

LVMH Group

06.12.2021

Contents structuring and design of the home page for the LVMH Group's international corporate website.

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Hotels en Ville

12.11.2021

Naming, identity creation and copywriting support for Toujours, a new 4 stars hotel in Paris.

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ShowroomPrivé

03.11.2021

Design and integration ( website + app ) of a commercial operation for Yves Saint Laurent Beauté.

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European Confederation of Flax

19.10.2021

Art direction of the book Linen Manifesto, published for the operation Fashion Revolution.

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Artlove

07.10.2021

Identity consulting and branding creation for Artlove, international fashion brand.

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ShowroomPrivé

10.09.2021

Design of a commercial operation for Microsoft promoting Surface products.
Integration in showroomprive's website and App.

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French Shoes Federation

30.07.2021

Art direction of the 2020-2021 economic review for the French Footwear Federation.

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ShowroomPrivé

01.07.2021

Design and integration ( website + app ) of a commercial operation for Clinique.

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Arche Shoes

30.06.2021

Creative direction of Arche SS22 catalogue.
Production : L’Appart

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Cheval Blanc Paris

18.06.2021

Copywriting of the press kit for Cheval Blanc hotel’s opening in Paris.

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LVMH Group

21.05.2021

Landing page development for the Chinese market.

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European Confederation of Flax

11.05.2021

Art direction of the Linen / Flax Barometer. Study about the new buying behaviors done in 6 countries by CELC and l’Institut Français de la Mode.

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Hotels en Ville

13.04.2021

Identity creation and copywriting support for Grand Hotel Chicago in Paris.
Openning 2nd semester 21.

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French Federation of Construction

05.04.2021

Art direction of the 2020 annual report for the French Federation of Construction.

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French Shoes Federation

24.03.2021

Artwork creation for a special event.

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Atelier Renault

22.03.2021

Graphic and technical support ( signage and display ) for the new Alpine corner at Atelier Renault, avenue des Champs-Élysées Paris. Project in collaboration with Villadalesia. To be discovered soon.

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Arche Shoes

22.02.2021

Creative direction of Arche FW21 catalogue.
Production : L’Appart

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ShowroomPrivé

04.02.2021

Design and integration ( website + app ) of a commercial operation for La Roche-Posay.

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European Confederation of Flax

29.01.2021

Art direction of the publication Les Textiles focusing on Linen / Flax.
Printed in 7 languages.

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Beige

18.01.2021

Identity for Beige, new boutique hotel in Paris. Opening 2nd semester 2021.

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GiFi

18.12.2020

Key visuals’ creation for Xmas collections with Studio Bergoend and Charlotte Chalom.

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Arche Shoes

10.12.2020

Contents production and art direction of SS21 Inspirations magazine.

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ShowroomPrivé Group

30.11.2020

Conception, creation and CRM management of the digital platform dedicated to ShowroomPrivé Group's shareholders.

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Belambra Clubs

19.11.2020

Collaboration with the marketing / communication Belambra team for the release of the new summer BtoC catalogue. It presents all the services offered by the brand via its 50 clubs all over France.

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Arche Shoes

23.10.2020

Creation of SS21 Arche Shoes catalogue.
Photos : Sophie Delaporte
Production : L'Appart

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ShowroomPrivé Group

07.10.2020

Copywriting, design and development of the new ShowroomPrivé Group's corporate website.

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European Confederation of Flax

23.09.2020

Art direction of the scientific publications : Remarkable properties of Flax and Hemp Composites.

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Arche Shoes

25.08.2020

Contents production et art direction of Inspirations Magazine for the brand Arche.

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Arche Shoes

17.08.2020

Creation and development of the SS21 collection online presentation. Dedicated to international buyers, this digital showroom enhances the discovery of the new products : Concept videos, 360° products photo shoots, lifestyle images, live video assistance with a business agent… A useful tool for business development that also facilitates the orders taking of the existing network.

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Vinci Due

13.07.2020

Identity creation for a new 4 stars hotel in Paris, Saint Germain area.

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French Shoes Federation

08.07.2020

Design of the 2020 French footwear market report.

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GiFi

30.06.2020

Key visuals’ creation of the Spring 20 Furniture Collection with Studio Bergoend and the stylist Charlotte Chalom.

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Arche Shoes

25.06.2020

Creation of FW20 Arche Shoes Catalogue.
Photos : Gabriel Boyer
Production : L’Appart

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Gas Bijoux

09.06.2020

Bottles and packaging design for the new fragrances Gas Bijoux.
Photos : Gas Bijoux.

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Quinzerie Hotel

18.05.2020

Pre-opening marketing and design consulting for Quinzerie, new 60 keys hotel in Paris XV. Opening 2021.

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Renault

04.05.2020

Art direction of the exhibition Electric Mobility presented at Atelier Renault on Champs Elysées. Created with Renault Design Team for Villadalesia.

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Cement Innovation Europe

29.04.2020

New digital identity and corporate website for CEMINEU, industrial start-up producing and distributing cement with a low carbon footprint approach.

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European Confederation of Flax

06.04.2020

Creation and development of I Love Linen website for the European Confederation of Flax and Hemp.

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Hotel E.S.T.É

23.03.2020

Naming and graphic identity of E.S.T.É, new 4 stars hotel of 50 keys in Paris, Gare de l’Est area. Opening in 2021.

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Fondation Culturelle Aurelie Nemours

05.03.2020

Organisation with NRI Culture of the 2020 Aurelie Nemours Prize awarding the Italian artist Esther Stocker. The ceremony + exhibition took place at the Drawing Hotel in Paris, in the presence of Serge Lemoine, President of the Foundation and Xavier Darcos, Chancellor of the Institut de France.

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Mauboussin

14.02.2020

Collaboration with the marketing team to redesign the e-shop of the brand.

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European Confederation of Flax

03.02.2020

Creation of the new identity of J'aime le lin, a BtoC retail operation that will take place in France, Italy and England.

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LVMH

31.01.2020

LVMH Group's website - Design of the Investors' section.

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European Confederation of Flax

08.01.2020

Development of the World Linen Forum's identity. This event brings together the worldwide key actors of the linen / flax market for 2 days of conferences and debates.

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LVMH Hotel Management

12.12.2019

Copywriting of Cheval Blanc Paris' Manifesto : Press kit revealing this new luxury House.

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Ministry of Culture

02.12.2019

Graphic production of a brochure for the Ministry of Culture exploring the ways to tell fashion in French.
Project in collaboration with Studio Pilote.

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Arche Shoes

27.11.2019

Contents production and design of the magazine Inspirations for Arche Shoes.

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Formica

25.11.2019

Creation of the identity of Formica exhibition at gallery le French Design in Paris.

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Renault

25.10.2019

The Atelier Renault in Paris celebrates the Formula One Mexican grand prix with a special week of events. Vertical developed the identity and all the video and printed materials.

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Hôtel Gramont

04.10.2019

The hotel Gramont is a new boutique hotel located in the heart of Paris. Vertical creates its identity, signage as well as all the printed communication tools.

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Maison Père

01.10.2019

Collaboration with Camille Omerin for the e-commerce development of the brand Maison Père.

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Belambra Clubs

17.09.2019

Art direction of the winter BtoC catalogue. Published in 150.000 copies, it showcases the full range of products and services provided by Belambra in its 50 clubs in France.

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French Shoes Federation

16.09.2019

Design and production of the 2018 - 2019 Economic Survey for French Shoes Federation.

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Showroom Privé

10.09.2019

Integration ( Website + App ) of a commercial operation for SNCF.

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LVMH Hotel Management

10.09.2019

Maxime Frédéric is appointed Head Pastry Chef at Cheval Blanc Paris. Vertical drafts the press communiqué.

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Hôtel Flanelles

09.09.2019

ELLE Japan - September issue - focuses on Paris and dedicates a double-page to Hôtel Flanelles. Media relations by Vertical.

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Showroom Privé

05.09.2019

Design and technical development of a commercial operation for the brand TOYOTA.

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GiFi

03.09.2019

Launch of the new furniture / deco collection by Gifi. Creation of all the images of the catalogue with Studio Bergoend and the stylists Charlotte Chalom and Cécile Papapietro-Matsuda.

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Showroom Privé

02.09.2019

Creation and animation of a social networks' campaign for the Italian market.

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Hôtel Flanelles

02.09.2019

Great collaboration with JOYS Magazine for Hôtel Flanelles Paris.

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Arche Shoes

15.07.2019

Creative direction of the Winter 2019 - 2020 catalogue.
Art direction : Benjamin Savignac
Photo : Sébastien Jardini

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European Confederation of Flax

28.06.2019

Creation of an on-line directory presenting all the actors of the linen sector. This platform is aimed at facilitating interactions between linen companies and industrial groups from various markets : automotive, aeronautics, transportation, consumer goods, design…

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New Jersey Paris

17.06.2019

Copywriting and design of New Jersey Paris' e-shop.
Identity : Be-Pôles Paris
Photo : Agathe and Antonin

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Arche Shoes

03.06.2019

Creation of visuals dedicated to the wholesale and retail distribution network.

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LVMH Hotel Management

13.05.2019

Collaboration with LVMH Hotel Management for Cheval Blanc Paris. Mission : Media strategy consulting.

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Belambra

06.05.2019

Design of a commercial operation aimed at promoting the summer destinations.
Print - Digital - Radio.

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Renault

26.04.2019

Identity creation and signage deployment at Atelier Renault in Paris for the 40 years' celebration of the first Formula One victory of the French racing team.

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Arche Shoes

08.04.2019

New Arche shoes SS 19 campaign.
Art direction : Benjamin Savignac
Photography : Sébastien Jardini

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GiFi

01.04.2019

Launch of the new outdoor collection by Gifi.
Creation of all the images of the catalogue with Studio Bergoend and the stylists Charlotte Chalom and Cécile Papapietro-Matsuda.

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French Federation of Ready-To-Wear

20.03.2019

Development of the communication tools ( print + digital ) for Traffic, trade show for fashion business services.
Creative direction : Maison Château Rouge

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Hôtel Le Damantin

01.03.2019

Lifestyle, landmarks and Paris in résidence.
Le Damantin is a new luxury hotel on the banks of the Seine.
A true haven of peace and quiet in the very heart of the capital…

Drafting and design of the hotel press kit.

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LVMH

25.02.2019

The Startup division of LVMH Group entrusts Vertical with the development of its online recruitment campaign for the Innovation awards at Vivatech show.

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Rouje

15.02.2019

Release of the new desktop version of Rouje e-shop.
Design by Vertical.

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Arche Shoes

25.01.2019

New Inspirations Magazine for Arche shoes distributed worldwide in retail and wholesale networks. Content and art direction by Vertical.

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French Shoes Federation

07.01.2019

Art direction of monthly reports presenting the leading markets trends as well as the latest creations of French brands.

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Fondation Culturelle Aurelie Nemours

06.12.2018

Aurelie Nemours is one of the major abstract artists of the 20th century. Vertical has teamed up with Studio Pilote to create a website dedicated to her life and work.

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LVMH

03.12.2018

Vertical is proud to contribute to the new editorial and creative directions of the LVMH Group’s website. First step : Optimisation of the corporate messages and creation of thematic reports linking news with substantive topics.

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Showroom Privé

23.11.2018

Creation of Black Week and Black Friday’s advertising concepts for the French train stations and metros’ campaigns.

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Heaven May

09.11.2018

Digital branding for Heaven May, new brand of Thylane Blondeau.

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Showroom Privé

05.11.2018

Design and technical development of a commercial operation for Samsung, aiming at promoting The Frame product range.

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Fondation Culturelle Aurelie Nemours

01.11.2018

In 2000, Aurelie Nemours, major French abstract artist, created an annual prize rewarding upcoming artists. The 2018 laureate, Philippe Decrauzat, received the Prize at the Institut de France in Paris in the presence of Xavier Darcos and Serge Lemoine. Vertical in collaboration with NRI Culture managed the communication of the event.

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Arche68

17.10.2018

Arche68 did a stopover in Tokyo on the famous street Omotesando. The occasion for Vertical to create a specific video projected in the nomadic shop.

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Wonderleon

16.10.2018

Vertical has designed the communication of the Wonderleon Awards, event highlighting the best HR initiatives taken by French Tech companies.

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LVMH

01.10.2018

Nice collaboration with the English illustrator Rob Bailey
for LVMH Group.

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Hotel La Maison Favart

31.10.2018

The Parisian hotel La Maison Favart entrusts its media relations to Vertical.

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Rouje

14.09.2018

Release of the new mobile version of Rouje e-shop.
Vertical has collaborated with the marketing team to establish the art direction.

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GiFi

13.09.2018

New GiFi’s furniture line catalogue is out.
Shoots by Vertical with :
Studio Bergoend - Photography & production
Martine Morel & Cécile Papapietro-Matsuda - Styling

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Arche Shoes

03.09.2018

Distributed in every Arche boutique (USA, Europe, Asia), this "mini-magazine" highlights the affinities of the brand with design.
Contents creation + Art direction by Vertical.

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Belambra Clubs

09.07.2018

To celebrate the brand’s 10th anniversary, Vertical creates a collector book in collaboration with the photographer Thierry des Ouches.

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European Confederation of Flax

26.06.2018

The World Linen Forum brings together the worldwide actors of the linen / flax sector in Paris for 2 days of conferences and debates on the market’s strategic issues. 
Creation of the event’s identity

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Hôtel Le Narcisse Blanc

25.06.2018

Since its opening, this Small Luxury Hotel trusts Vertical to activate its media relations. Positioned as «  Best Kept Secret », the hotel is promoted internationally by a selection of premium influencers. 

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Showroomprivé

06.06.2018

Art direction and web development of a commercial operation for Microsoft.

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Atelier Renault

04.06.2018

To animate the central area of the Atelier Renault in Champs Elysées - Paris, the agency Villadalésia mandates Vertical to design the space and highlight the innovations of the brand since its creation. 
Photo: Studio Cui Cui

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Rouje

01.06.2018

Vertical is pleased to announce a new collaboration with the brand Rouje by Jeanne Damas. 
Project release: September

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Hôtel Flanelles

25.05.2018

Flanelles hotel will be ready to receive its first guests soon. The Agency Laurent & Laurence has created an environment dedicated to "flâneurs". Upstream of the opening of this little luxury hotel, Vertical provides advice to set up the services and marketing charters. 

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Belambra Clubs

21.05.2018

Release of the latest Belambra Clubs' metro, bus, RER billboard campaign.
Creative direction: Vertical
Photo: Rodolphe Opitch / Partition

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Arche68

17.05.2018

Design of Arche68 nomadic store rue de Poitou in Paris.
Exclusive furniture by Karim Rashid.
Prod & PR: L'Appart Paris
Photos: Julien Mouffron-Gardner

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Showroomprivé

16.05.2018

Art direction and web development of a commercial operation for the flowers delivery brand Florajet.

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Arche68

15.05.2018

For the opening of Arche68 nomadic shop, Vertical creates a wild posting campaign in Parisian streets.

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Arche68

14.05.2018

Clean-tag campaign set up in Paris. 

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Hôtel Chavanel

02.05.2018

For many years, Vertical collaborates with this Parisian boutique-hotel on media communication. Its singularity? A real shop within the hotel showing a premium brands selection orchestrated by Vertical and the owners.
Latest invited brand: La Serviette Paris.

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European Confederation of Flax

23.04.2018

Within the I Love Linen operation, the CELC is also the main partner of the exhibition Fashioned From Nature, taking place at the V&A museum in London. For the vernissage, Vertical designed a minimalistic invitation using the micro-perforation technic. 
Printer: Ateliers Modernes d’Impressions

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Belambra Clubs

19.04.2018

Copywriting and recording of the new Belambra Clubs' national radio campaign for Summer 2018.

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European Confederation of Flax

13.04.2018

In London, John Lewis & Peter Jones celebrate flax ! From outside windows to in-store installations, I Love Lien identity has been developed on many supports. 
Creative direction: Philippe Nigro
Production: Villadalésia

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French Federation of Women's Ready-to-Wear

02.04.2018

Conception of the VIP invitation for Traffic, a trade-show for fashion business services. 
Printer: Ateliers Modernes d'Impressions

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GiFi

01.04.2018

GiFi has chosen Vertical to shoot its new furniture line. Catalogue to be discovered in September.
Photographers & Production: Studio Bergoend
Stylists: Martine Morel, Cécile Papapietro-Matsuda

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French Federation of Women's Ready-to-Wear

30.03.2018

Creation of Traffic trade show communication printed material.
Printer: Ateliers Modernes d'Impressions

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Villadalésia

29.03.2018

Visual identity and website creation for Villadalésia agency.

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Belambra Clubs

16.03.2018

As part of a charitable event with Jean Galfione, Vertical creates with the illustrator Olivier Huette goodies for children on the theme of La Route du Rhum, famous sailing race.

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Gas Bijoux

12.03.2018

Release of the new version of Gas Bijoux's e-shop. Optimized in terms of performances and SEO, it integrates products customization modules and Instashop. 
E-commerce development: Agence Cheek

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Belambra Clubs

08.03.2018

Art direction of the Summer 2018 BtoC catalogue. Published in 150.000 copies, it showcases the full range of products and services provided by Belambra Clubs in its 50 clubs in France.

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Arche68

26.02.2018

Within arche68 website, release of a 3D product customization module. 
3D: Realexis Christofides
Development: Ben Wegscheider

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Arche Shoes

21.02.2018

Creation of visuals dedicated to the wholesale and retail distribution networks. 

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Arche68

05.02.2018

Release of arche68 website in collaboration with Berliner studio Bureau Cool. A bold graphic approach for a singular e-commerce experience. 

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By Marie

02.02.2018

With four stores in France, By Marie shows its collections and also reveals designers from all over the world. Vertical is glad to have collaborated with Marie Gas to create an e-shop tainted with a "bohème chic” spirit, harmonizing high-end fashion and beauty selections, address book and interviews. 
Magento development: Agence Cheek

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Belambra Clubs

04.12.2017

Creation of an advertising display on Paris ring-road.

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Arche Shoes

01.12.2017

New look for Arche shoes e-shop including a complete review of the mobile version.
Magento development: Agence Cheek

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Dress Code Hotel

21.11.2017

New hotel designed on the theme of fashion. Vertical has signed the naming and the graphic charter of this venue managed by the agency Hôtels en Ville. 

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French Federation of Women's Ready-to-Wear

20.11.2017

For the second year, Vertical has been chosen by the French Federation of Women's Ready-to-Wear to develop Traffic trade show's communication tools.
Creative direction: Jour/Né

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European Confederation of Flax

13.11.2017

After J'aime Le Lin in France, Amo Il Lino in Italy, Vertical is glad to collaborate again with the CELC for the operation I Love Linen public campaign promoting the european flax across the UK. 
Identity + Art direction

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Arche68

06.10.2017

To celebrate the 50th anniversary… or more exactly the birth of the brand in 68, Vertical teams up with the PR agency L’Appart to drive an operation that will take place in 2018: 2 capsule collections, Nomadic shops in Paris, New York and Tokyo, participation of the designer Karim Rachid, creation of a e-pop-up… In 2018, step out from the crowd!

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Arche Shoes

11.09.2017

Creative direction of arche's advertising campaign.
Art direction: Benjamin Savignac
Photography: Sébastien Jardini

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Arche Shoes

04.09.2017

Each season, the inspirations book highlights the affinities of the brand with design. This lifestyle "mini-magazine" is delivered in every boutique and lays emphasis on international emerging designers. This gives birth to a dialogue between their creations and Arche’s ones. 
Contents creation + Art direction 

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Gas Bijoux

01.09.2017

To celebrate the 10th anniversary of Ensoleille Moi, iconic perfume of Gas Bijoux, Vertical designs a new look for this solar fragrance. An interpretation of the brand’s codes, summer vibes and distant lands desire… 
Creation of packagings for bottles 50ml + 100ml
Technical development with PCW France

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