Vertical

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Keep it Vertical

Vertical is an independent communication agency. Merger of a creative studio and an advertising company, it is a variable-geometry structure that responds to brands communication needs:

An agency that adapts to every one’s culture, providing relevant, creative and reactive solutions.

Vertical positions itself as a new model of partner for brands. Founded by Philippe Joncour and David Del Zotto, the agency is the result of 15 years' experience in lifestyle and multimedia industries.

Its agile format came from the observation that brands have multiplied their actions with the explosive growth of the number of media. The demands are various, eclectic and the reaction time shortened.

In order to meet theses requirements, Vertical relies on a team with complementary expertise dedicated to the operational direction of projects.
A management in close proximity with the clients combined with flexible production capabilities.

Vertical also capitalizes on an external network of talents (consultants, creatives, technicians…) built with time and mobilized with trust according to missions' needs.

3 business divisions:

Strategic consulting

Who are you? Who is the target? How to optimize the meeting points?
Vertical provides advice to companies in the fields of identity and brand image. An approach in empathy with the customer. A methodology that includes creativity and performances maximization.

Strategy coaching missions are supervised by Sonia Lemagnen.

Creative direction

Vertical offers tailored creative solutions (copywriting, design concepts…) for advertising campaigns, websites or full communication plans.

Production

Vertical drives the conception and production of any kind of communication supports: print, digital, radio and video.

LVMH

Ongoing mission

Editorial strategy
Creative direction
Content creation
Web design

Belambra Clubs

Ongoing mission
Annual communication services partnership

Strategic advice
Creative direction B2B & B2C supports
Copy writing
Graphic design
Production management

Arche shoes

Ongoing mission
Annual communication services partnership

Communication consulting
Creative direction B2B & B2C supports
Editorial strategy
Graphic design
Production management

European Confederation of Flax

Ongoing mission
Annual communication services

Communication consulting
Creative direction print + web for BtoB and BtoC supports
Graphic design

Gas Bijoux

Ongoing mission
Visual communication

Branding
Art direction
E-commerce design
Packaging design

Rouje by Jeanne Damas

E-commerce design

Narcisse Blanc Hotel

Ongoing mission
Media and influencers relation

French Lace Federation

Branding consulting
Art direction
Digital design

Showroomprivé

Digital commercial operations

Art direction
Html development

GiFi

Projects direction
Creative photo shootings for product catalogues

Mauboussin

Digital branding
Digital services marketing consulting
E-commerce design

L'Oréal Luxe

Packaging + merchandizing design (Yves Saint Laurent)
Art direction for internal presentations (Lancôme)

French Federation of Women's Ready-To-Wear

Art direction for Traffic trade show's communication tools
print + digital

Flanelles Hotel

Ongoing mission
Services marketing consulting

By Marie

Branding
Art direction
E-commerce design

French Shoes Federation

Ongoing mission
Marketing consulting
Art direction

Dress Code Hotel

Naming
Branding
Web design

Harper Collins

Art direction for BtoB commercial operations

Chavanel Hotel

Ongoing mission
Marketing consulting
Media and influencers relation

LVMH

01.10.2018

Nice collaboration with the English illustrator Rob Bailey
for LVMH Group.

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Rouje

14.09.2018

Release of the new mobile version of Rouje e-shop.
Vertical has collaborated with the marketing team to establish the art direction.

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GiFi

13.09.2018

New GiFi’s furniture line catalogue is out.
Shoots by Vertical with :
Studio Bergoend - Photography & production
Martine Morel & Cécile Papapietro-Matsuda - Styling

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Arche Shoes

03.09.2018

Distributed in every Arche boutique (USA, Europe, Asia), this "mini-magazine" highlights the affinities of the brand with design.
Contents creation + Art direction by Vertical.

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Belambra Clubs

09.07.2018

To celebrate the brand’s 10th anniversary, Vertical creates a collector book in collaboration with the photographer Thierry des Ouches.

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European Confederation of Flax

26.06.2018

The World Linen Forum brings together the worldwide actors of the linen / flax sector in Paris for 2 days of conferences and debates on the market’s strategic issues. 
Creation of the event’s identity

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Hôtel Le Narcisse Blanc

25.06.2018

Since its opening, this Small Luxury Hotel trusts Vertical to activate its media relations. Positioned as «  Best Kept Secret », the hotel is promoted internationally by a selection of premium influencers. 

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Showroomprivé

06.06.2018

Art direction and web development of a commercial operation for Microsoft.

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Atelier Renault

04.06.2018

To animate the central area of the Atelier Renault in Champs Elysées - Paris, the agency Villadalésia mandates Vertical to design the space and highlight the innovations of the brand since its creation. 
Photo: Studio Cui Cui

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Rouje

01.06.2018

Vertical is pleased to announce a new collaboration with the brand Rouje by Jeanne Damas. 
Project release: September

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Hôtel Flanelles

25.05.2018

Flanelles hotel will be ready to receive its first guests soon. The Agency Laurent & Laurence has created an environment dedicated to "flâneurs". Upstream of the opening of this little luxury hotel, Vertical provides advice to set up the services and marketing charters. 

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Belambra Clubs

21.05.2018

Release of the latest Belambra Clubs' metro, bus, RER billboard campaign.
Creative direction: Vertical
Photo: Rodolphe Opitch / Partition

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Arche68

17.05.2018

Design of Arche68 nomadic store rue de Poitou in Paris.
Exclusive furniture by Karim Rashid.
Prod & PR: L'Appart Paris
Photos: Julien Mouffron-Gardner

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Showroomprivé

16.05.2018

Art direction and web development of a commercial operation for the flowers delivery brand Florajet.

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Arche68

15.05.2018

For the opening of Arche68 nomadic shop, Vertical creates a wild posting campaign in Parisian streets.

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Arche68

14.05.2018

Clean-tag campaign set up in Paris. 

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Hôtel Chavanel

02.05.2018

For many years, Vertical collaborates with this Parisian boutique-hotel on media communication. Its singularity? A real shop within the hotel showing a premium brands selection orchestrated by Vertical and the owners.
Latest invited brand: La Serviette Paris.

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European Confederation of Flax

23.04.2018

Within the I Love Linen operation, the CELC is also the main partner of the exhibition Fashioned From Nature, taking place at the V&A museum in London. For the vernissage, Vertical designed a minimalistic invitation using the micro-perforation technic. 
Printer: Ateliers Modernes d’Impressions

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Belambra Clubs

19.04.2018

Copywriting and recording of the new Belambra Clubs' national radio campaign for Summer 2018.

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European Confederation of Flax

13.04.2018

In London, John Lewis & Peter Jones celebrate flax ! From outside windows to in-store installations, I Love Lien identity has been developed on many supports. 
Creative direction: Philippe Nigro
Production: Villadalésia

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French Federation of Women's Ready-to-Wear

02.04.2018

Conception of the VIP invitation for Traffic, a trade-show for fashion business services. 
Printer: Ateliers Modernes d'Impressions

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GiFi

01.04.2018

GiFi has chosen Vertical to shoot its new furniture line. Catalogue to be discovered in September.
Photographers & Production: Studio Bergoend
Stylists: Martine Morel, Cécile Papapietro-Matsuda

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French Federation of Women's Ready-to-Wear

30.03.2018

Creation of Traffic trade show communication printed material.
Printer: Ateliers Modernes d'Impressions

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Villadalésia

29.03.2018

Visual identity and website creation for Villadalésia agency.

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Belambra Clubs

16.03.2018

As part of a charitable event with Jean Galfione, Vertical creates with the illustrator Olivier Huette goodies for children on the theme of La Route du Rhum, famous sailing race.

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Gas Bijoux

12.03.2018

Release of the new version of Gas Bijoux's e-shop. Optimized in terms of performances and SEO, it integrates products customization modules and Instashop. 
E-commerce development: Agence Cheek

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Belambra Clubs

08.03.2018

Art direction of the Summer 2018 BtoC catalogue. Published in 150.000 copies, it showcases the full range of products and services provided by Belambra Clubs in its 50 clubs in France.

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Arche68

26.02.2018

Within arche68 website, release of a 3D product customization module. 
3D: Realexis Christofides
Development: Ben Wegscheider

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Arche Shoes

21.02.2018

Creation of visuals dedicated to the wholesale and retail distribution networks. 

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Arche68

05.02.2018

Release of the Arche68 website in collaboration with Berliner studio Bureau Cool. A bold graphic approach for a singular e-commerce experience. 

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By Marie

02.02.2018

With four stores in France, By Marie shows its collections and also reveals designers from all over the world. Vertical is glad to have collaborated with Marie Gas to create an e-shop tainted with a "bohème chic” spirit, harmonizing high-end fashion and beauty selections, address book and interviews. 
Magento development: Agence Cheek

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Belambra Clubs

04.12.2017

Creation of an advertising display on Paris ring-road.

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Arche Shoes

01.12.2017

New look for Arche shoes e-shop including a complete review of the mobile version.
Magento development: Agence Cheek

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Dress Code Hotel

21.11.2017

New hotel designed on the theme of fashion. Vertical has signed the naming and the graphic charter of this venue managed by the agency Hôtels en Ville. 

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French Federation of Women's Ready-to-Wear

20.11.2017

For the second year, Vertical has been chosen by the French Federation of Women's Ready-to-Wear to develop Traffic trade show's communication tools.
Creative direction: Jour/Né

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European Confederation of Flax

13.11.2017

After J'aime Le Lin in France, Amo Il Lino in Italy, Vertical is glad to collaborate again with the CELC for the operation I Love Linen public campaign promoting the european flax across the UK. 
Identity + Art direction

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Arche68

06.10.2017

To celebrate the 50th anniversary… or more exactly the birth of the brand in 68, Vertical teams up with the PR agency L’Appart to drive an operation that will take place in 2018: 2 capsule collections, Nomadic shops in Paris, New York and Tokyo, participation of the designer Karim Rachid, creation of a e-pop-up… In 2018, step out from the crowd!

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Arche Shoes

11.09.2017

Creative direction of arche's advertising campaign.
Art direction: Benjamin Savignac
Photography: Sébastien Jardini

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Arche Shoes

04.09.2017

Each season, the inspirations book highlights the affinities of the brand with design. This lifestyle "mini-magazine" is delivered in every boutique and lays emphasis on international emerging designers. This gives birth to a dialogue between their creations and Arche’s ones. 
Contents creation + Art direction 

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Gas Bijoux

01.09.2017

To celebrate the 10th anniversary of Ensoleille Moi, iconic perfume of Gas Bijoux, Vertical designs a new look for this solar fragrance. An interpretation of the brand’s codes, summer vibes and distant lands desire… 
Creation of packagings for bottles 50ml + 100ml
Technical development with PCW France

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48

rue
Saint
Maur

75011
Paris

33(0)
954
964
062

contact@verticalparis.com

Instagram: @verticalparis